In light of my recent complaint of not being able to post a Google Adwords ad with the term “infosec,” I thought this article, titled “Google sees ad bans top 134 million,” seemed relevant. I’m all for banning ads leading to malware but the term “misleading” is … well … misleading … in an overly broad sense. I’m sure the Adwords Terms of Service makes it much clearer. Further down the article notes that they ban users for trademark violations such as those attempting to advertise counterfeit items. Ummm? I wonder who I’d be trying to counterfeit with the term “infosec?” A conference organizer? Come on … we’re talking about a term that represents an entire industry here.
Google said that its advertising business was forced to block some 134 million malicious and misleading submissions last year.
The company reported that its volume of disapproved advertisements more than doubled between 2010 and 2011, growing from 56.4 million blocks in 2010 and just 25.3 million in 2008. Additionally, Google banned some 824,000 advertisers in 2011, up from 248,000 in 2010 and 18,000 in 2008.
Google said that the advertisements were removed for violating the terms and conditions of the Google and AdSense platforms. The terms forbid ads which are misleading, linked to malware attacks and considered to be spam.
“Bad ads have a disproportionately negative effect on our users; even a single bad ad slipping through our defenses is one too many,” Google director of advertising engineering David Baker said in a blog post.
Baker noted that the company has also had to ban advertisers for copyright and trademark violations, such as advertisements for counterfeit items.
Today’s post pic is from SERoundtable.com. See ya!